Digital Marketing & E-Commerce KMBN207

Digital Marketing and E-commerce ebook is a comprehensive guide tailored specifically for students pursuing their MBA under the AKTU curriculum. This book covers a wide range of topics related to digital marketing and e-commerce, offering a strong foundation for understanding and applying these concepts in the contemporary business world

This ebook provides a comprehensive overview of digital marketing and e-commerce for MBA students. It covers a wide range of topics, including:

The basics of digital marketing, such as search engine optimization (SEO), email marketing, and social media marketing.

• How to build and manage a website or blog.
• The different types of ecommerce platforms and how to choose the right one for your business.
• The history of ecommerce and its future prospects.
• The risks and challenges of ecommerce, such as fraud and security.

The ebook is designed to help MBA students understand the fundamentals of digital marketing and ecommerce, and to develop the skills they need to succeed in this rapidly growing field. It is also a valuable resource for anyone who wants to learn more about digital marketing and ecommerce.